Soca artists are breaking the barriers internationally as Soca begins to be distinguished to the mainstream

Photo credit Sovereign Brand

Story by Jada Langdon

Soca artists are breaking the barriers internationally as Soca begins to be distinguished to the mainstream. First, Grenadian artist Mr. Killa produced the theme song for Bravo’s new series “The Real Housewives Ultimate Girls Trip, currently streaming on Peacock. Now, Soca sweetheart Patrice Roberts has sat down with the executives of wine and spirits company Sovereign Brands in New York City. Patrice became the first Soca artist to have met with the company. Sovereign Brands is the home of popular brands such as Luc Belaire, Bumbu Rum Co, Mcqueen and the Violet Frog, and Villon. Notable brand ambassadors include Rick Ross, Lil Wayne, Wiz Khalifa, and DJ Khaled. 

    She had a photoshoot at the headquarters, capturing content in the Belaire Vanity Room, The Bumbu Co Rum Wall, and two bathroom spaces covered in Belaire bottles with props such as a basketball rim, mini rum cellar, and a bathtub filled with colored balls. She enjoyed the complimentary tasting of Bumbu Rum Cream and the Luc Belaire Bleu champagne, debuted by rapper Gucci Mane. At the end of her visit, Patrice hopped on the viral TikTok trend “Another One Thank You,” creating shots of her playfully drinking Bumbu Co Rum and Belaire bottles as a brand deal is currently pending.