GEORGETOWN, Guyana, CMC—To make local products more accessible and boost visibility, the Government is aiming to establish a Guyana Shop corner at the John F. Kennedy International Airport, Miami Airport, and other large ports worldwide.
“We want to see a Guyana shop in the busiest airport in the world. I have already asked the Minister of Tourism to examine the possibility of us… There is a Guyana shop at JFK and a Guyana shop in Toronto, Miami, where you can pass through and pick up products from Guyana.
“Whether it’s agro-progressing products, whether it’s hammocks because every product carries a story. It’s the story that attracts people to products. We are doing an abysmal job at telling the story of our products,” said President Dr Irfaan Ali.
The President made the announcement earlier this week while addressing the Guyana Marketing Corporation’s annual Dinner and Awards ceremony.
Noting that the Government is ready to invest, Ali said the initiative is being “actively” pursued.
“As a government, we must buy shelf and branding space on the international and regional shelves to take our products.
“And we are ready to make that investment. But that investment must match our readiness to improve our quality, production, and sustainability,” Dr Ali said.
Already, the Government is working on enhancing brand visibility and shelf space for local products in supermarkets locally.
“We have to find a way in which local supermarkets must not on the back shelf, must on the most prominent shelves carry our local products,” President Ali said.
To date, 90 Guyana Shop corners have been established across Guyana.
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