KINGSTON, Jamaica, CMC – Jamaica, forecasting that 4.58 million visitors will visit the country this year with potential earnings of US$4.38 billion, has embarked on a multi-city marketing blitz in the United States.
Tourism Minister Edmund Bartlett is leading the initiative, which includes several meetings with airline partners and critical interviews with top media houses in New York, Chicago, and Dallas.
Tourism Minister Ed Bartlett (File Photo)
“It is critical that we maintain strong relationships with our tourism partners in the United States, which is our largest source market, bringing in 74 percent of our arrivals. It is through these strong relationships we have been able to experience continued growth to be four percent up over 2023,” said Bartlett.
The multi-city marketing blitz begins in New York with a series of critical media interviews and participation at the Caribbean Tourism Organization (CTO) Week, where Bartlett will be among panelists at the “Minister’s Forum (Leveraging Artificial Intelligence)” discussion.
Under the banner of CTO’s 35th-anniversary theme, “Connecting the Globe, Celebrating Diversity,” Caribbean Week 2024 will showcase a dynamic lineup of events and business meetings.
Bartlett will also hold meetings with senior executives from major airline operators, such as Jetblue, Delta, and United.
“We are using the opportunity to reengage our partners and promote the phenomenal growth of our tourism sector. We never take for granted the hard work of our tourism stakeholders and workers in the industry who have contributed to Jamaica’s tourism success.
“Through this US engagement, we will drive even more conversations around strengthening our partnerships for further growth,” said Bartlett.
Director of Tourism Donovan White says the US remains a key source market for Jamaica, “and as such, it is critical that we consistently engage with our critical stakeholders to find ways to improve our outcomes.”
Jamaica set a record with more than four million visitors last year, and during the first four months of this year, the island welcomed more than two million arrivals.
and then 