New York, CMC—Thanks to a partnership between Concacaf and PIF, Additional support for football in the Caribbean, North America, and Central America is underway.
In a Thursday announcement, Concacaf and PIF announced a multi-year partnership that will support their shared ambition to grow football at every level in the three regions.
The partnership will support the growth of the sport at all levels, inspiring more people to take up football. It will also boost Concacaf tournaments for men, women, and youth of national teams and clubs.
Additionally, the two organizations will collaborate to strengthen and advance Concacaf football development initiatives, focusing on providing children and youth access to the sport in all 41 Concacaf federations.
Concacaf president and FIFA vice-president welcomed the initiative.
“We are delighted to announce this new strategic partnership, which will support the confederation in developing all levels of football across our region.
“This is a pivotal time for PIF to connect with football in Concacaf. Interest in the sport proliferates our confederation and will reach new heights as major Concacaf competitions occur over the next two years. We get closer to the biggest-ever FIFA World Cup in our region in 2026,” Montagliani said.
Meanwhile, Mohammed AlSayyad, head of corporate brand at PIF, said: “We are delighted to partner with Concacaf as the confederation enters an exciting period. Together, we will advance several initiatives to create a positive and lasting impact across all Concacaf competitions. As PIF expands its portfolio of inspiring sponsorships, our commitment to investing in sport remains constant.”
The partnership’s timing comes as the region gears up to host major football tournaments in the coming years, including the men’s and women’s Concacaf Champions Cups, the 2025 Concacaf Gold Cup, and the next FIFA World Cup in 2026, which will be jointly hosted by three Concacaf member federations—Canada, Mexico, and the United States.
The PIF and Concacaf partnership will also strengthen the growth and development of existing Concacaf initiatives, including Concacaf’s “Bigger Game,” which leverages the popularity of football as a vehicle to deliver sport and education programs and initiatives in local communities across its 41-member federations. The initiative aims to build community partnerships, improve awareness, and amplify the voices of program beneficiaries.
In line with PIF’s focus on inclusivity and youth as critical pillars of its sponsorship platform, the partnership will also support Concacaf’s efforts to increase the number of official youth championships it delivers in the coming years. This will provide further opportunities for emerging talents in the region, including through the Concacaf under-15, under-17, and under-20 championships for both men and women. The under-17 and under-20 competitions serve as qualification tournaments for FIFA U17 and U20 World Cups.
The Concacaf partnership adds to PIF’s growing portfolio of partnerships across tennis, golf, football, and electric motorsports, which focuses on investing in people, projects, and initiatives and embraces PIF’s four sponsorship pillars of inclusivity, sustainability, youth, and technology.
and then 