MONTEGO BAY, Jamaica, CMC -The Caribbean Hotel and Tourism Association (CHTA) has unveiled its pioneering guidebook, “Artificial Intelligence Transformation Guide for Caribbean Tourism”, a groundbreaking initiative that is the first of its kind in the region.
The initiative, spearheaded by the CHTA Technology Task Force, marks a significant milestone as it is the first guidebook released by any regional hotel and tourism grouping.
“The AI Transformation Guide for Caribbean Tourism opens up a new realm of possibilities for our industry. By integrating AI technologies, we can significantly enhance guest experiences, improve operational efficiencies, and push the boundaries of what Caribbean tourism can achieve.” said the Chair of the CHTA Technology Task Force, Sanovnik Destang.
The CHTA Technology Task Force also plans to release a follow-up guidebook featuring case studies of AI implementation in Caribbean hotels and tourism companies.
Authored by Christus Gill with AI support, the guidebook represents a significant advancement in incorporating artificial intelligence (AI) into the region’s tourism sector, setting a new standard for innovation and technological integration.
Building upon the World Travel and Tourism Council’s (WTTC) foundational guide, “Introduction to Artificial Intelligence (AI) Technology: Guide for Travel & Tourism Leaders,” CHTA has crafted a comprehensive resource for industry stakeholders.
The AI Guidebook is a comprehensive resource that offers invaluable insights and best practices tailored to the unique landscape of Caribbean tourism. It not only highlights the myriad benefits of AI adoption but also addresses the challenges and concerns that might arise, providing a roadmap for successful implementation.
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