BRIDGETOWN, Barbados, CMC—Barbados Tourism Marketing Inc. (BTMI) is reporting a 31 percent year-on-year increase in arrivals from the Gulf Cooperation Council (GCC) region in 2024 as the island continues to attract travelers seeking authentic, high-end Caribbean escapes.
The BTMI said the United Arab Emirates led the growth in visitor numbers, followed by the Kingdom of Saudi Arabia, with increases of 30 percent and 36 percent, respectively. Oman also emerged as a standout market, registering an impressive 104 percent increase in travelers to Barbados compared to the previous year.
“This regional upswing reflects a growing appetite for long-haul, luxury leisure travel among GCC residents, particularly to culturally rich destinations like Barbados. The island’s appeal lies in its pristine beaches, vibrant culinary scene, and many family-friendly and wellness-focused experiences. The presence of luxury family all-inclusive resorts also serves as a value-add for family travelers from the region,” the BTMI said in a statement.
BTMI chief executive officer Andrea Franklin said, “We are incredibly proud to see Barbados striking a chord with discerning travelers from the GCC who seek authenticity, luxury, and enriching experiences.
“This upward momentum fuels our commitment to deepening strategic investments in the region and amplifying Barbados’ unique appeal on the global stage,” she said, adding that the appointment of a new director of Emerging Markets, coupled with the impressive growth in arrivals from the GCC, “highlights our dedication to expanding Barbados’ international footprint and welcoming new audiences to our island.”
BTMI director of Emerging Markets, Kyle C. Gittens, said travelers from this region seek unique, meaningful experiences. Barbados delivers on that promise—from immersive island culture to unmatched hospitality.
“We are encouraged by the growth and are committed to further strengthening our presence in the market.”
BTMI said that its marketing push in the region has included targeted media campaigns, travel trade partnerships, and destination promotions tailored to the preferences of GCC travelers.
“A contributing factor to this momentum has been BTMI’s collaboration with dnata Representation Services, which is supporting sales, marketing, and PR efforts across the region,” it added.
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