KINGSTON, Jamaica, CMC—The Jamaica Tourist Board, in partnership with Accenture Song, has launched a new campaign called Contrasts. It is designed to meet the expectations of today’s travelers who seek destinations offering a distinct range of immersive experiences.
The campaign showcases the One Love island’s unique blend of enriching activities, cultural charm, and natural beauty – and a “vibe” that can only be found in Jamaica.
“We have immense pride in our people, our hospitality, and the multitude of experiences we can provide,” said Minister of Tourism Edmund Bartlett. “This new campaign is designed to showcase just that and to compel both new and returning visitors that we have something for any type of ‘vibe’ they are looking for while on vacation.”
Emphasizing the diversity throughout the island, the new campaign also celebrates Jamaica’s multidimensional appeal and how there is something for everyone – those seeking anything from luxury and adventure to romance and culture.
Continuing the Come Back campaign, Contrasts highlights Jamaica’s people and rich cultural heritage, encouraging travelers to “come and see for themselves.”
“Our wish is for visitors to feel in total sync with the best version of themselves,” said Donovan White, Director of Tourism in Jamaica. “In Jamaica, they can enjoy a vacation that best suits their interests through our diverse cultural experiences, unparalleled beauty, and warm hospitality. It’s a vibe that can only be found on our shores.”
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