KINGSTON, Jamaica, CMC – The Office of Disaster Preparedness and Emergency Management (ODPEM) has relaunched its ‘Strap Up Jamaica’ campaign, as part of intensified efforts to strengthen household resilience ahead of the 2026 Atlantic Hurricane season.
The campaign, which aims to encourage safer roofing practices and greater disaster preparedness among homeowners, builders, and contractors, will run until March 14 under the theme “Build Jamaica’s Resilience, One Strap at a Time.”
According to the Information Officer at ODPEM, Joyce Reynolds Robinson, the relaunch of the campaign comes at a critical time for the country.
Considering the aftermath of Hurricanes Beryl and Melissa and with the 2026 Atlantic hurricane season just three months away, a major part of our responsibilities is to help you protect your home, your family, your livelihood, and, ultimately, your life. It’s against this background that we are strengthening our push for safer roofing practises through the relaunch of this campaign,” she said.
She pointed out that Strappy, the agency’s hurricane strap mascot, is being used to promote the campaign’s messages, which encourage Jamaicans to build back better.
Reynolds Robinson further indicated that hurricane straps are being promoted as a key protective measure due to their ability to secure roofs during high winds.
Hurricane straps will reduce wind damage to your home and will secure your roof to the wall plate. They have been proven and tested to reduce roof failure in strong winds significantly,” Rynolds Robinson said.
“So,” as we continue to promote building back better and stronger, ODPEM encourages homeowners, builders, and contractors to secure their roofs with hurricane straps and to retrofit their homes for greater durability and resilience, especially in vulnerable coastal communities,” s”e continued.
To emphasise the importance of hurricane straps, ODPEM has partnered with entities such as the Kingston and St. Andrew Municipal Corporation (KSAMC), the Incorporated Master Builders Association of Jamaica and the HEART/NSTA Trust.
“As a national disaster organisation, we have a clear responsibility to ensure Jamaicans are better able to mitigate, prepare for, respond to, and recover and rehabilitate from any disaster,” M”s. Reynolds Robinson stated.
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