GROS ISLET, St Lucia, CMC—Tourism Minister Dr. Ernest Hilaire says the Caribbean Premier League has “catalyzed a ripple effect of economic prosperity” in the country after tournament organizers announced a total economic impact of US$39.4 million from last year’s showpiece.
Six games were scheduled for the Daren Sammy Cricket Ground here, but only two were ever completed. Bad weather forced the abandonment of two others and allowed only a handful of overs in the remaining two.
Despite this, however, organizers said on Thursday that the games had created a total economic impact of US$ 39,470,999, with a “meaningful part” of the figure owing to overseas visitors’ spending.
“Through the synergy of sports and tourism, the Republic Bank CPL has not only brought thrilling cricket action to Saint Lucia but has also catalyzed economic prosperity,” said Hilaire.
“Some of our household names have developed through the sport even beyond boundaries. The tournament’s impact resonates across sectors, enriching our local economy and showcasing the unparalleled beauty of Saint Lucia to a global audience.”
Organizers said the scheduled games period from August 16-20 resulted in the booking of 12 818 hotel room nights, with players, media, broadcast crew, and visitors flocking to the island.
The league also said St Lucia benefited significantly from international exposure, with the tournament attracting 853.5 million total viewers.
“Saint Lucia was once again a wonderful host for CPL matches in 2023, and we enjoyed the unrivaled hospitality in such beautiful surroundings,” said CPL chief executive Pete Russell.
“We are looking forward to returning for the 2024 season to contribute positively to the Saint Lucian economy again.”
Researchers at YouGov Sport calculate the overall economic impact figure based on organizer spending, visitor spending, and media and promotional value for St Lucia.
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