BRIDGETOWN, Barbados, CMC – The Barbados-based Caribbean Tourism Organization (CTO) has launched a regional storytelling initiative that it says will anchor Caribbean Tourism Month in November and celebrate the theme “Caribbean Cultural Mosaic: Rejuvenating Heritage and Authenticity”.
Under the subtheme “Our Cultural Gem”, the initiative will showcase short features from CTO’s member destinations that highlight the traditions, creativity, and resilience that make the Caribbean a world leader in culture-based tourism.
“The Caribbean’s Orange Economy is a wellspring of talent and tradition from craft and cuisine to music, festivals, and living heritage,” said the CTO’s Secretary General and chief executive officer, Dona Regis-Prosper.
“This Caribbean Tourism Month, we’re inviting every destination to tell a short, authentic story about its cultural gem. Together, these stories will form a vibrant portrait of our shared identity and the communities that power Caribbean tourism.”
The CTO said that this initiative supports its “Reimagine Plan 2025–2027”, advancing the pillar on Sustainable and Regenerative Tourism by accelerating the development of the Orange Economy, the cultural, creative, and heritage sectors that drive innovation and local value creation, and laying the groundwork for a regional database of artistic and creative tourism resources.
Throughout November, CTO will showcase a curated series of two- to three-minute videos or photo stories submitted by member countries across social media. The resulting “digital mosaic” will amplify regional visibility for artisans, creatives, cultural practitioners, and community initiatives.
It said that destinations will focus on a distinctive element of the Orange Economy or cultural heritage — traditional crafts, performing arts, culinary traditions, festivals, heritage sites, creative industries and artists, or community-led cultural preservation and entrepreneurship.
The CTO said that the expected outcomes of the initiative will include a strengthened regional identity and appreciation of Caribbean cultural diversity, a growing digital archive of artistic and creative assets to inform the CTO’s Orange Economy initiatives, enhanced international visibility for member destinations’ creative and cultural sectors, as well as a foundation for future collaboration, investment, and knowledge-sharing across the region.
“For Caribbean Tourism Month, we’re celebrating the people behind the places. Every ‘cultural gem’ reflects a living story. When we bring those stories together, we elevate the Caribbean brand while supporting livelihoods and preserving heritage for generations to come,” Regis-Prosper said.
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