BELMOPAN, Belize, CMC – The Belize Trade and Investment Development Service (BELTRAIDE) says it will soon launch Belize Country Brand, describing it as a “unified national identity” designed to strengthen how the country is presented and understood here and abroad.
The Inter-American Development Bank is supporting the project to strengthen Belize’s global identity, tourism, and investment. The initiative focuses on a unified, authentic identity showcasing the country’s biodiversity, culture, and business climate.
In a statement, BELTRAIDE said that the Belize Country Brand “represents more than a logo or a campaign” and that it remains focused on ensuring the initiative is rolled out with clarity, consistency, and strong national ownership.
“This will allow Belizeans to confidently recognize it, use it correctly where appropriate, and feel proud of what it represents,” it said, adding that it is intended to elevate Belize’s global reputation and credibility, strengthen investment attraction, export development, tourism, and cultural promotion, as well as align institutions under a shared national narrative.
It said that at the heart of the visual identity is a powerful mosaic-inspired design system that symbolizes the many cultures, communities, landscapes, and stories that come together to form one Belize.
BELTRAIDE is emphasising consistent “mosaic” language in communications to reinforce recognition and meaning, and is encouraging the public to look out for official announcements as launch activities approach.
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