BRIDGETOWN, Barbados, CMC—The Barbados-based Caribbean Tourism Organization (CTO) said Friday that Caribbean Tourism Month, to be observed in November, will reflect the region’s ongoing commitment to unity, recovery, and sustainable development, with a vision of a stronger, more resilient tourism sector.
The month will be observed under the theme “One Caribbean: Building a Resilient Future,” and” CTO Secretary-General Dona Regis-Prosper said the theme embodies the essence of collaboration across member states.
“The Caribbean has shown incredible strength, unity, and determination in the face of challenges, and we are now focused on creating a future of shared prosperity built on the pillars of sustainability and innovation,” said Regis-Prosper, the CTO’s chief executive officer.
The CTO said that Caribbean Tourism Month 2024 would celebrate the region’s unique cultural heritage, natural beauty, and tourism offerings while emphasizing the importance of sustainable growth and recovery in a post-pandemic world.
It will also highlight the region’s achievements in advancing tourism and its role in contributing to the economic development of Caribbean nations.
It said that throughout November, the CTO would feature a social media showcase that spotlights the rich diversity and accomplishments of its member destinations and allied board. Caribbean tourism leaders and key stakeholders will share personalized videos highlighting exciting new developments. These messages will be featured on the CTO’s social media platforms, illuminating Caribbean tourism’s transformative journey.
“Our social media campaign is an opportunity to unite as One Caribbean and share the stories that define our resilience, recovery, and innovation. The contributions from our members will not only celebrate their local successes but also demonstrate the region’s collective strength as we build a sustainable future for Caribbean tourism,” said Regis-Prosper.
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