BRIDGETOWN, Barbados, CMC – Some of the island’s popular social media influencers have joined forces with the Ministry of Health and Wellness to support its Expanded Programme on Immunisation to increase the uptake of routine childhood immunizations.
Famous names, including Gospel Artist John Yarde, Teacher/Educator Stephanie Chase, and entertainers Mahalia Cummins, Natalie Burke, and Nikita Herbert, who have large social media followings, are among those who will be reinforcing the importance of childhood immunizations.
The campaign is supported by the Centers for Disease Control and Prevention (CDC) and its implementing partner, Task Force for Global Health, the World Health Organization (WHO), and the Pan American Health Organization (PAHO).
“Our goal is to reach and sensitize the population to the benefits of routine immunizations and return vaccination rates to pre-pandemic levels of 95 percent or higher. We want to re-emphasize the benefits of vaccines to all Barbadians throughout their life cycle. Hence, we are hoping that the launch of these videos will help us to rebuild trust and confidence in our childhood immunization program, which has been subjected to misinformation,” stated Public Health Consultant with the Ministry of Health and Wellness, Arlene Husbands.
Acting Chief Public Health Nurse Larone Hyland said the campaign was timely because Barbados needed to restore its childhood vaccination rates to the previous level of 95 percent. At its lowest, the rate had fallen as low as 80 percent, which she said was in the “danger zone.”
She further added that vaccine-preventable diseases, such as measles and polio, were just “a plane ride away,” with these diseases resurging in some of Barbados’ tourism source markets. The Acting Chief Public Health Nurse also noted that the campaign had a good mix of influencers and lauded it for conveying the right message.
“We look forward to restoring our rates to 95 percent. They are coming back up slowly. We are hovering around the high 80s to 90s now, but we want to return to that 95 percent or more. In some cases, we had 100 percent, so we hope we will get our vaccination rates restored, and this campaign is one of the tools that can help us.
“This is the information age, but it is also the misinformation age because it is just as easy to spread misinformation as relevant information. With social media, you don’t have to prove anything to get out there and influence people, so we, on the scientific side, have to be willing to step up to the plate and put information out there that is relevant so that people have a menu of choices,” Hyland underscored.
She said the campaign would target young parents, many of whom would have benefitted from routine childhood vaccines but would not have seen the devastating effects of vaccine-preventable diseases.
“There is a possibility that these diseases can re-establish themselves. Some people think that they are gone and can’t come back, but they can come back in a brutal way that would negatively affect our children. We join in this campaign to keep our children safe,” she stated.
The campaign will accompany the tagline Restoring Confidence in Choices that Make a Difference…#GetuptoDate.
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