ST. GEORGE’S, Grenada, CMC -The Grenada Tourism Authority (GTA) said Tuesday that the country had recorded a “significant milestone” in the tourism industry after 26 consecutive months of positive growth.
It said the growth since September 2022 “underscores the island’s resilience, strategic vision, and unwavering commitment to positioning Grenada, Carriacou, and Petite Martinique as a premier destination for visitors worldwide.”
The GTA said that the momentum began in September 2022 when the country earned notable accolades, including USA Today awards for Paradise Beach in Carriacou and Grand Anse Beach.
“This recognition set the stage for 2023, a year defined by Grenada’s strategic focus on sustainable tourism, strong partnerships, and enhanced air connectivity, which resulted in a 30 percent increase in arrivals during the first quarter. By December 2023, Grenada achieved a historic milestone, surpassing 20,000 visitor arrivals in a single month for the first time.”
The GTA said growth continued into 2024, with a 17 percent year-over-year rise in visitor numbers highlighting the island’s sustained momentum.
It said February 2024 was another standout month, with arrivals reaching 19,608, a remarkable 31.7 percent increase compared to February 2023. This increase was driven by Grenada’s 50th independence anniversary celebrations, which attracted travelers from key source markets.
Beyond increased arrivals, Grenada also recorded growth in visitor spending and overall length of stay, further boosting tourism’s economic benefits.
“This milestone of 26 consecutive months of positive growth is a proud moment for Grenada. It reflects not only the resilience and determination of our tourism stakeholders but also the allure of our island as a destination that captivates the imagination of travelers,” said Petra Roach, the GTA chief executive officer.
“Our success lies in the seamless fusion of authenticity, innovation, and strategic vision, from creating unforgettable experiences that honor our rich heritage to forging critical partnerships that enhance connectivity and visibility. As we celebrate this achievement, we remain laser-focused on driving sustainable growth, ensuring Grenada continues to inspire and delight visitors from around the globe.”
The GTA said that among the key highlights of tourism growth include increased connectivity and new and expanded routes from JetBlue, Air Canada, InterCaribbean, LIAT 2020, Sunrise Airways, and the recently announced WestJet.
It said opening two new luxury properties, Six Senses and Silversands Beach House, has elevated the island’s profile among high-end travelers.
“A clear vision and exceptional teamwork have driven the journey to 26 months of continuous growth. Grenada’s ability to attract and retain visitors is a direct reflection of the dedication of our stakeholders, the richness of our culture, and the enduring allure of our natural beauty. This achievement inspires us to reach even greater heights,” said GTA chairman Randall Dolland.
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